{"product_id":"elevate-your-brand-workshop-series","title":"Elevate Your Brand: Workshop Series","description":"\u003cp\u003e\u003cstrong\u003eElevate Your Brand BEFORE 2027\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLive Online Workshop Series with Alisia Hutchinson\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDon’t wait until the New Year to put action behind your vision. Get practical strategies to strengthen your brand, pursue corporate partnerships, gain media visibility, and explore new revenue opportunities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJoin our Founder \u0026amp; CEO Alisia Hutchinson for four interactive workshops grounded in her experience producing events, building partnerships, and securing media coverage. Each session combines live instruction with activities that help you apply what you learn to your business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWorkshop Schedule\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSundays, November 29–December 20, 2026\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e5:00PM-6:30PM Eastern | Live Online\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNovember 29 — Plan It, Price It, Profit: Execute a Profitable Event or Project\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eTurn your idea into an actionable plan. Explore budgeting, pricing, expenses, break-even calculations, and revenue opportunities so you can make informed decisions before committing your resources.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDecember 6 — Pitching Mainstream Media: Build Brand Equity by Leveraging Mainstream Media\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLearn how to identify a newsworthy angle, develop a compelling pitch, and approach relevant media outlets. Explore ways to use earned coverage to strengthen your brand’s credibility and visibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDecember 13 — Land Corporate Sponsors \u0026amp; Partners\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eIdentify aligned organizations, communicate the value of your opportunity, and develop a sponsorship or partnership proposal. Explore outreach, follow-up, and ways to document the benefits you deliver.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDecember 20 — Diversifying Revenue Streams with Paid Brand Experiences\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eExplore how your products, services, or expertise can become paid workshops, demonstrations, and other customer experiences. Develop ideas that create additional purchasing opportunities and give customers reasons to return.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvery Workshop Includes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e90 minutes of live online instruction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInteractive activities to apply what you learn\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA practical worksheet or template\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLive Q\u0026amp;A\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e30-day replay access\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegistration Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIndividual Workshop — $97 per person\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eChoose the topic that fits your current business goals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComplete Four-Workshop Series — $297 per person\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eEnroll in all four workshops and save $91 compared with purchasing separately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Attend?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEntrepreneurs, small business owners, event organizers, and community leaders ready to strengthen their business strategies and put their ideas into action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChoose your workshop or enroll in the complete series. Come ready to work on your business!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWeGotAction 💥\u003c\/span\u003e\u003c\/p\u003e","brand":"Black in Business Expo","offers":[{"title":"Plan It Price It Profit","offer_id":68136519663815,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true},{"title":"Pitching Mainstream Media","offer_id":68136519696583,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true},{"title":"Land Corporate Sponsors \u0026 Partners","offer_id":68136519729351,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true},{"title":"Diversifying Revenue Streams","offer_id":68136519762119,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true},{"title":"Full Series","offer_id":68136519794887,"sku":null,"price":297.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/9733\/6263\/files\/E06FA000-B3C6-4ED8-BB61-476CD4428A86.png?v=1793367916","url":"https:\/\/blackinbusinessexpo.com\/products\/elevate-your-brand-workshop-series","provider":"Black in Business Expo","version":"1.0","type":"link"}